Help & Information

Need some help ordering? Have a look at some of the frequently asked questions and answers below or if that doesn't help Contact us here or Free Call on 0800 PURELY (787 359).


  • What payment methods do you accept?

    • Purely Piercings currently allows payment by either Credit/Debit card (via DPS) or Direct Debit.

      Credit/Debit Cards
      If you choose to pay by Credit/Debit Card then you will be transferred to the DPS website to complete the payment after you enter your order details. DPS is New Zealands largest payment provider so you know your card details are completely safe & secure. If you don't like using your card online you can always give us a call on 0800 PURELY (787 359) and we'll process your card over the phone.

      Direct Debit / Internet Banking / Manual Deposit
      If you choose to pay via Direct Debit then you will be given our Bank Details & relevant reference number after you checkout. Please make sure to include the reference when paying so we can process the payment as quick as possible. You can also make a deposit at any branch of the ANZ Bank by using the same details.

      Purely Piercings DOES NOT allow Cheques or cash payments in any form and we do not allow cash to be dropped off at our offices.
  • Will my credit card be safe?

    • To make sure your Credit/Debit card details are as safe as possible we use DPS to handle all our card payments. DPS is the leading payment provider in New Zealand so you know you're in good hands.

      When you checkout all your personal details on our site & your card details on the DPS Site are secured using industry standard 256bit SSL encryption.
  • How long will my direct debit take?

    • This can vary depending on banks and working days but generally within about 24 hours. We process any payments before orders go out at 1pm so as long as the payment is in then you'll receive your order without delay.

      Any cheque deposits must clear before orders are shipped so please be aware of that if you are depositing money at an ANZ branch.

Rewards Points

  • T & C's

    • 1. You can choose to spend your rewards point on your next purchase or save them up for future purchases (potentially giving you a free order)
      2. Point will expire after 6 months, the totals are automatically generate by our online system and are unable to be changed.
      3. The reward points will apply from your first purchase with us.
  • How do I earn the 5% and 10% credit?

    • If you have an account with us, make sure you’re logged in prior to purchasing. Alternatively, you can join after you’ve placed your first order.

      Once your order has been processed and dispatched, you will automatically have 5% credit added to your account. For a further 10% credit you can leave a review on the product/s you have received.
  • How do I use my store credit?

    • As long as you’re logged into your account when your placing your order, spending your credit couldn’t be easier. On checkout, we’ll calculate your total credit amount and will automatically deduct this from your order total. If you save up your credit, this may mean a free order.
  • Will my credit expire? How do I know when my credit is expiring?

    • Credit expires after 6 months from the date they are earned. You will receive an automated email reminding you when you credit is due to expire.


  • Is my new Body Jewellery clean?

    • Any time your skin is broken, proper hygiene is vitally important. We at Purely Piercings can not stress enough how essential it is that you make sure to keep not only your piercing as clean as possible, but also to clean any body jewellery you use.

      All Body jewellery sold on Purely Piercings is sold new (unused) and clean but should in no way it be assumed, unless otherwise specified on an individual item, to be sterile. Purely Piercings will not be held liable for any harm or loss suffered by customers using our body jewellery incorrectly or without following appropriate safety procedures. For your own safety, please make sure to clean all new body jewellery fully with an approved cleaning agent prior to use and avoid using body jewellery if at anytime your piercing is infected, broken or otherwise in less than perfect condition.

      You should always use a licensed professional to do your piercings. Please make sure to fully adhere to any advice given to you by your local tattoo or piercing studio and if you notice any problems or are concerned at all, please make sure to get help as soon as possible.

      Purely Piercings aims to make sure all customers fully enjoy their piercings and any jewellery for years to come so please, take your health seriously.
  • How do I look after my Wooden Jewellery?

    • Wooden Jewellery is definitely in a class of it's own, the natural colours & grains are unique to each piece which makes owning wood plugs and wood tunnels something special. There are however some things you need to be aware of to make sure your new plugs last and maintain their colours for as long as possible.

      Wood Jewellery does change colour, this occurs from both sunlight and your body's natural oils. This aging process however tends to enhance the product. We recommend using Jojoba oil on your wooden plugs both when you first get them plus every few months to keep the wood healthy & looking it's best.
      To apply simply rub the item clean, add a few drops of Jojoba oil with a soft cloth and polish. All it takes is a few drops – do not over oil.

      Wooden Jewellery can also be easily damaged if handled roughly so avoid dropping or banging against hard surfaces.


  • How will my order be sent?

    • All our orders go out via Courier Post.

      CourierPost - $3.99
      Free on orders over $30, you will receive an email with the tracking details for your order once dispatched.

      All orders to non-rural addresses are sent with signature required, please add a delivery comment at checkout if you require no signature, along with details of where to leave your order.

      Rural CourierPost - $5.99
      Free on orders over $45, you will receive an email with the tracking details for your order once dispatched.
      All orders to rural addresses are sent with non-signature required. Please ensure you leave delivery instructions at checkout.
  • Is my order insured?

    • All orders are 100% insured. In the case of non-delivery let us know and we'll get you a replacement sorted ASAP.

      We take care of all insurance claims so apart from the slight delay on your end it's as hassle free as possible.
  • How fast is delivery?

    • We’ve made it our priority to make sure your order arrives to you as quickly as possible. Once your order has been dispatched on one of our dispatch days and then picked up by the Courier, your order should arrive to you within the following time frames:

      - Auckland: 1-2 business days
      - North Island (non-rural): 2-3 business days
      - South Island (non-rural): 2-4 business days
      - Rural Addresses: 5 -7 business days

      Orders are dispatched Monday, Wednesday and Friday (Excluding public holidays).

      Please note: Delivery time can vary especially during peak times e.g. Christmas. Once your order is picked up from our warehouse by the Courier it is out of our hands as to when it is delivered. Weather events, road closures and internal delays with our Courier partner will also affect delivery times.
  • I don't live in NZ, do you ship international?

    • Unfortunately since the events of COVID-19 this has made ensuring prompt on time delivery, as well as parcels getting lost and the rising cost to ship has meant we are no longer shipping outside of New Zealand.
  • How much will delivery cost?

    • The Purely team had a big think about this and decided it's just not right to tempt you with a great range of body jewellery at a great price and then charge you an arm and a leg to ship it.

      We only charge a small fee of $3.99 per order for CourierPost or $5.99 for Rural Courier.

      Plus spend over $30 and we'll send it for FREE! ($45 for rural addresses).
  • How often are orders dispatched?

    • Orders are dispatched on Mondays, Wednesdays and Fridays before 12pm. All orders need to be placed before 11am to ensure they are packed and sent out in time on each of our dispatch days. As soon as your order is dispatched, we’ll send you an email with your tracking number.

      Orders with payment by bank transfer/direct debit will not ship until payment clears (this can take up to 48 hours depending on your bank). As soon as payment clears, your order will be processed and sent out on the next dispatch date. To avoid any delay, please ensure you include your order number.


  • Who are you guys?

    • Purely Piercings is a 100% New Zealand owned and operated company operating out of Auckland. What we mean by that is while our products are imported (where possible we do source New Zealand made) all profits stay in the country and are not sent off overseas.

      We pride ourselves on not just a huge range of body jewellery but also our unsurpassed quality of both products and customer service. We are all New Zealand citizens, speak perfect English (and nothing really else) and don't use automated answering machines (a novelty in this day and age we know).

      We're always on the lookout for new and exciting stock and make it our goal to ensure that you are as happy with your purchases as we are.
  • How are products sized?

    • All items on the site are listed with standard US gauge & imperial measurements + we've added common conversions into metric where we can. Measurements are done from the smallest part of the wearable area of the body jewellery unless mentioned below or on the product.

      Where applicable we've also added in other measurements such as length. These details can generally be found by clicking the detailed tab on any product page.

      Measured at the largest part - ie. a 10mm taper will stretch up to 10mm.

      Measured at the smallest part of the wearable area, this is generally the middle of the item and does not include any flared areas. If your ear is freshly stretched then we do recommend holding off on flared items as they can involve an extra stretch of 2mm which can be unpleasant for some people.

      Due to manufacturing differences there can be a slight variation in sizing between products & even manufacturing runs (no more than 10%) but this difference is obviously magnified in larger gauge items (25mm +) - if you need a very specific size without margin of error then please get in touch with us first.
  • What if I find it cheaper elsewhere?

    • Buy Now - Compare Later
      We know you hate it when you get yourself an awesome deal only to find an even better one a week later, so at Purely Piercings we've come up with a simple solution. If you find the same or better item at a better delivered price within 30 days of purchase simply let us know and we'll refund you the difference - simple as that.

      What does it Cover
      We've tried to make this as simple as possible but just note the rather obvious details below:
      1. Product must be the same or better.
      2. Price must be the total landed cost if it's coming from overseas. Any NZ items must include all relevant delivery charges and can't be combined with other items to artificially deflate the cost.
      3. If the matching product comes as a quantity discount then we reserve the right to demand that the same quantity is met.
      4. You must let us know by either emailing us, using the contact form or calling us on 0800 PURELY (787 359) within 30 days of the order date.
      5. Offer is available for New Zealand purchases only.


  • How do I place an order?

    • We've designed the Purely website to be as simple as possible to use.

      To Find a Product
      To browse for products you can either select the category from the menu or use our easy search system - both are found at the top of the site. If you're using our easy find system simply enter any keywords (colour etc) and click search. Once you have found the product listing you can either browse from there or use the filters on the left have side to narrow down your search.

      To purchase a Product
      Once you have found what you like simply click on the product, check out all the details then select your size & click the big Add to Cart button.

      To complete your Purchase
      From there you can either click "Continue Shopping" or click "Checkout Now" to place you order. If you choose to checkout then simply follow the instructions to complete your order details and either click to "Pay by Credit / Debit Card" or to "Pay by Direct Debit / Bank Transfer". For credit cards you'll have the option to put in your details & pay and then that's it!
  • Do you accept phone orders?

    • Yes we do!

      Simply give us a call on 0800 PURELY (787 359) and we'll process your order right then and there. Alternatively use the contact form to send us a message and we'll give you a call back to get it sorted.
  • My card is declining, what do I do?

    • The first thing to do is double check all the details are correct including the order of the expiry date.

      Failing that just give us a call on 0800 PURELY (787 359) and we'll process it for you over the phone.
  • Why do you want my email address/phone number?

    • If you don't want us to have your email address or phone number that is completely up to you and will in no way prevent you from purchasing. That said though there are some benefits that you may like.

      Order Updates
      We send these out by email (including tracking numbers) so if we don't have your email address then we can't send you those.

      Order Issues
      Just in case something happens such as an item is out of stock or there is a problem with your the delivery address we'll try and call or email you to get it clarified. If we can't get in touch with you we just have to cancel & refund the order. If you give us your phone number then we'll add that to the packing slip so if the courier can't deliver they can easily get in touch with you.

      Reward Points
      In order to get reward points we send you an email with the details.

      Remember - We take your privacy extremely seriously, we will never give or sell your information to any third party.
  • What payment methods do you accept?

    • Purely Piercing currently allows payment by either Credit/Debit card (via DPS) or Direct Debit.

      Credit/Debit Cards
      If you choose to pay by Credit/Debit Card then you will be transferred to the DPS website to complete the payment after you enter your order details. DPS is New Zealands largest payment provider so you know your card details are completely safe & secure. If you don't like using your card online you can always give us a call on 0800 PURELY (787 359) and we'll process your card over the phone.

      Direct Debit / Internet Banking / Manual Deposit
      If you choose to pay via Direct Debit then you will be given our Bank Details & relevant reference number after you checkout. Please make sure to include the reference when paying so we can process the payment as quick as possible. You can also make a deposit at any branch of the ANZ Bank by using the same details.

      Purely Piercings DOES NOT allow Cheques or cash payments in any form and we do not allow cash to be dropped off at our offices.


  • Is my Information Private?

    • Any private information we collect is for the sole purpose of sending out your order. We will never give or sell your information to any third party. At any time you can ask us to remove all order history from our servers.

      If you give us your email address then we will use that solely for the reasons you have specified (order updates, opt in newsletters etc.). You can unsubscribe from messages at any time by clicking the unsubscribe link at the bottom of the email.
  • How will my order arrive?

    • We understand that you don't want the whole world to know you business so to that end we make sure all packages are sent with no mention of Purely Piercings.

      If you provide your phone number then that will be included on the package in case the delivery provider needs to contact you.

      If the item is a gift make sure to the tick that box on checkout and we'll leave the packing slip out.
  • Is my email address safe?

    • Providing us with your email address is 100% optional and in no way required to place your order. If you do give us your email address we'll only use it to send you your order confirmation, dispatch details (including tracking number - if relevant) and how to claim your loyalty points.

      If you decide to sign up for our newsletter or ask for new product/back in stock updates then we will only contact you for those reasons. You can unsubscribe at any time.

      Purely Piercings will never give/sell your private details to any third party under any circumstances.
  • Privacy Policy in Detail

    • Last updated: October 23, 2021

      We must comply with our obligations under the Privacy Act 1993, and from 1 December 2020, the Privacy Act 2020 (as relevant, the Privacy Act) when dealing with your information. When we say “your information” in this privacy policy, we mean personal information as defined in and protected by the Privacy Act. Any personal information you provide to use will be stored, used and disclosed by us in accordance with this Privacy Policy.

      Interpretation and Definitions

      The words of which the initial letter is capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.


      For the purposes of this Privacy Policy:

      Account means a unique account created for You to access our Service or parts of our Service.

      Company (referred to as either "the Company", "We", "Us" or "Our" in this Agreement) refers to DM Network Ltd trading as

      Cookies are small files that are placed on Your computer, mobile device or any other device by a website, containing the details of Your browsing history on that website among its many uses.

      Country refers to: New Zealand

      Data Controller, refers to the Company as the legal person which alone or jointly with others determines the purposes and means of the processing of Personal Data.

      Device means any device that can access the Service such as a computer, a cellphone or a digital tablet.

      Facebook Fan Page is a public profile named specifically created by the Company on the Facebook social network, accessible from

      Personal Data is any information that relates to an identified or identifiable individual.

      Personal Data means any information relating to You such as a name, an identification number, location data, online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity.

      Service refers to the Website.

      Service Provider means any natural or legal person who processes the data on behalf of the Company. It refers to third-party companies or individuals employed by the Company to facilitate the Service, to provide the Service on behalf of the Company, to perform services related to the Service or to assist the Company in analyzing how the Service is used.

      Third-party Social Media Service refers to any website or any social network website through which a User can log in or create an account to use the Service.

      Usage Data refers to data collected automatically, either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).

      Website refers to PurelyPiercings, accessible from

      You means the individual accessing or using the Service, or the company, or other legal entity on behalf of which such individual is accessing or using the Service, as applicable.

      Collecting and Using Your Personal Data

      Types of Data Collected
      Personal Data

      While using Our Service, We may ask You to provide Us with certain personally identifiable information that can be used to contact or identify You. Personally identifiable information may include, but is not limited to:

      Email address

      First name and last name

      Phone number

      Address, State, Province, ZIP/Postal code, City

      Usage Data

      Usage Data

      Usage Data is collected automatically when using the Service.

      Usage Data may include information such as Your Device's Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that You visit, the time and date of Your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

      When You access the Service by or through a mobile device, We may collect certain information automatically, including, but not limited to, the type of mobile device You use, Your mobile device unique ID, the IP address of Your mobile device, Your mobile operating system, the type of mobile Internet browser You use, unique device identifiers and other diagnostic data.

      We may also collect information that Your browser sends whenever You visit our Service or when You access the Service by or through a mobile device.

      Information from Third-Party Social Media Services

      The Company allows You to create an account and log in to use the Service through the following Third-party Social Media Services:


      If You decide to register through or otherwise grant us access to a Third-Party Social Media Service, We may collect Personal data that is already associated with Your Third-Party Social Media Service's account, such as Your name, Your email address, Your activities or Your contact list associated with that account.

      You may also have the option of sharing additional information with the Company through Your Third-Party Social Media Service's account. If You choose to provide such information and Personal Data, during registration or otherwise, You are giving the Company permission to use, share, and store it in a manner consistent with this Privacy Policy.

      Tracking Technologies and Cookies

      We use Cookies and similar tracking technologies to track the activity on Our Service and store certain information. Tracking technologies used are beacons, tags, and scripts to collect and track information and to improve and analyze Our Service. The technologies We use may include:

      Cookies or Browser Cookies. A cookie is a small file placed on Your Device. You can instruct Your browser to refuse all Cookies or to indicate when a Cookie is being sent. However, if You do not accept Cookies, You may not be able to use some parts of our Service. Unless you have adjusted Your browser setting so that it will refuse Cookies, our Service may use Cookies.
      Flash Cookies. Certain features of our Service may use local stored objects (or Flash Cookies) to collect and store information about Your preferences or Your activity on our Service. Flash Cookies are not managed by the same browser settings as those used for Browser Cookies. For more information on how You can delete Flash Cookies, please read "Where can I change the settings for disabling, or deleting local shared objects?" available at
      Web Beacons. Certain sections of our Service and our emails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit the Company, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of a certain section and verifying system and server integrity).

      Cookies can be "Persistent" or "Session" Cookies. Persistent Cookies remain on Your personal computer or mobile device when You go offline, while Session Cookies are deleted as soon as You close Your web browser. Learn more about cookies: What Are Cookies?.

      We use both Session and Persistent Cookies for the purposes set out below:

      Necessary / Essential Cookies

      Type: Session Cookies

      Administered by: Us

      Purpose: These Cookies are essential to provide You with services available through the Website and to enable You to use some of its features. They help to authenticate users and prevent fraudulent use of user accounts. Without these Cookies, the services that You have asked for cannot be provided, and We only use these Cookies to provide You with those services.

      Cookies Policy / Notice Acceptance Cookies

      Type: Persistent Cookies

      Administered by: Us

      Purpose: These Cookies identify if users have accepted the use of cookies on the Website.

      Functionality Cookies

      Type: Persistent Cookies

      Administered by: Us

      Purpose: These Cookies allow us to remember choices You make when You use the Website, such as remembering your login details or language preference. The purpose of these Cookies is to provide You with a more personal experience and to avoid You having to re-enter your preferences every time You use the Website.

      Tracking and Performance Cookies

      Type: Persistent Cookies

      Administered by: Third-Parties

      Purpose: These Cookies are used to track information about traffic to the Website and how users use the Website. The information gathered via these Cookies may directly or indirectly identify you as an individual visitor. This is because the information collected is typically linked to a pseudonymous identifier associated with the device you use to access the Website. We may also use these Cookies to test new pages, features or new functionality of the Website to see how our users react to them.

      For more information about the cookies we use and your choices regarding cookies, please visit our Cookies Policy or the Cookies section of our Privacy Policy.

      Use of Your Personal Data

      The Company may use Personal Data for the following purposes:

      To provide and maintain our Service, including to monitor the usage of our Service.
      To manage Your Account: to manage Your registration as a user of the Service. The Personal Data You provide can give You access to different functionalities of the Service that are available to You as a registered user.
      For the performance of a contract: the development, compliance and undertaking of the purchase contract for the products, items or services You have purchased or of any other contract with Us through the Service.
      To contact You: To contact You by email, telephone calls, SMS, or other equivalent forms of electronic communication, such as a mobile application's push notifications regarding updates or informative communications related to the functionalities, products or contracted services, including the security updates, when necessary or reasonable for their implementation.
      To provide You with news, special offers and general information about other goods, services and events which we offer that are similar to those that you have already purchased or enquired about unless You have opted not to receive such information.
      To manage Your requests: To attend and manage Your requests to Us.
      To deliver targeted advertising to You: We may use Your information to develop and display content and advertising (and work with third-party vendors who do so) tailored to Your interests and/or location and to measure its effectiveness.
      For business transfers: We may use Your information to evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Data held by Us about our Service users is among the assets transferred.
      For other purposes: We may use Your information for other purposes, such as data analysis, identifying usage trends, determining the effectiveness of our promotional campaigns and to evaluate and improve our Service, products, services, marketing and your experience.

      We may share Your personal information in the following situations:

      With Service Providers: We may share Your personal information with Service Providers to monitor and analyze the use of our Service, to advertise on third party websites to You after You visited our Service, for payment processing, to contact You.
      For business transfers: We may share or transfer Your personal information in connection with, or during negotiations of, any merger, sale of Company assets, financing, or acquisition of all or a portion of Our business to another company.
      With Affiliates: We may share Your information with Our affiliates, in which case we will require those affiliates to honor this Privacy Policy. Affiliates include Our parent company and any other subsidiaries, joint venture partners or other companies that We control or that are under common control with Us.
      With business partners: We may share Your information with Our business partners to offer You certain products, services or promotions.
      With other users: when You share personal information or otherwise interact in the public areas with other users, such information may be viewed by all users and may be publicly distributed outside. If You interact with other users or register through a Third-Party Social Media Service, Your contacts on the Third-Party Social Media Service may see Your name, profile, pictures and description of Your activity. Similarly, other users will be able to view descriptions of Your activity, communicate with You and view Your profile.
      With Your consent: We may disclose Your personal information for any other purpose with Your consent.

      Retention of Your Personal Data

      The Company will retain Your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use Your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

      The Company will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of Our Service, or We are legally obligated to retain this data for longer time periods.

      Transfer of Your Personal Data

      Your information, including Personal Data, is processed at the Company's operating offices and in any other places where the parties involved in the processing are located. It means that this information may be transferred to — and maintained on — computers located outside of Your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from Your jurisdiction.

      Your consent to this Privacy Policy followed by Your submission of such information represents Your agreement to that transfer.

      The Company will take all steps reasonably necessary to ensure that Your data is treated securely and in accordance with this Privacy Policy and no transfer of Your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of Your data and other personal information.

      Disclosure of Your Personal Data
      Business Transactions

      If the Company is involved in a merger, acquisition or asset sale, Your Personal Data may be transferred. We will provide notice before Your Personal Data is transferred and becomes subject to a different Privacy Policy.

      Law enforcement

      Under certain circumstances, the Company may be required to disclose Your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).

      Other legal requirements

      The Company may disclose Your Personal Data in the good faith belief that such action is necessary to:

      Comply with a legal obligation
      Protect and defend the rights or property of the Company
      Prevent or investigate possible wrongdoing in connection with the Service
      Protect the personal safety of Users of the Service or the public
      Protect against legal liability

      Security of Your Personal Data

      The security of Your Personal Data is important to Us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While We strive to use commercially acceptable means to protect Your Personal Data, We cannot guarantee its absolute security.

      Detailed Information on the Processing of Your Personal Data

      The Service Providers We use may have access to Your Personal Data. These third-party vendors collect, store, use, process and transfer information about Your activity on Our Service in accordance with their Privacy Policies.


      We may use third-party Service providers to monitor and analyze the use of our Service.

      Google Analytics

      Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our Service. This data is shared with other Google services. Google may use the collected data to contextualize and personalize the ads of its own advertising network.

      You can opt-out of having made your activity on the Service available to Google Analytics by installing the Google Analytics opt-out browser add-on. The add-on prevents the Google Analytics JavaScript (ga.js, analytics.js and dc.js) from sharing information with Google Analytics about visits activity.

      For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page:

      Email Marketing

      We may use Your Personal Data to contact You with newsletters, marketing or promotional materials and other information that may be of interest to You. You may opt-out of receiving any, or all, of these communications from Us by following the unsubscribe link or instructions provided in any email We send or by contacting Us.

      We may use Email Marketing Service Providers to manage and send emails to You.


      We may provide paid products and/or services within the Service. In that case, we may use third-party services for payment processing (e.g. payment processors).

      We will not store or collect Your payment card details. That information is provided directly to Our third-party payment processors whose use of Your personal information is governed by their Privacy Policy. These payment processors adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, Mastercard, American Express and Discover. PCI-DSS requirements help ensure the secure handling of payment information.


      Their Privacy Policy can be viewed at

      Behavioral Remarketing

      The Company uses remarketing services to advertise to You after You accessed or visited our Service. We and Our third-party vendors use cookies and non-cookie technologies to help Us recognize Your Device and understand how You use our Service so that We can improve our Service to reflect Your interests and serve You advertisements that are likely to be of more interest to You.

      These third-party vendors collect, store, use, process and transfer information about Your activity on Our Service in accordance with their Privacy Policies and to enable Us to:

      Measure and analyze traffic and browsing activity on Our Service
      Show advertisements for our products and/or services to You on third-party websites or apps
      Measure and analyze the performance of Our advertising campaigns

      You may opt-out of all personalized advertising by enabling privacy features on Your mobile device such as Limit Ad Tracking (iOS) and Opt Out of Ads Personalization (Android). See Your mobile device Help system for more information.

      We may share information, such as hashed email addresses (if available) or other online identifiers collected on Our Service with these third-party vendors. This allows Our third-party vendors to recognize and deliver You ads across devices and browsers. To read more about the technologies used by these third-party vendors and their cross-device capabilities please refer to the Privacy Policy of each vendor listed below.

      The third-party vendors We use are:

      Google Ads (AdWords)

      Google Ads (AdWords) remarketing service is provided by Google Inc.

      You can opt-out of Google Analytics for Display Advertising and customise the Google Display Network ads by visiting the Google Ads Settings page:

      Google also recommends installing the Google Analytics Opt-out Browser Add-on - - for your web browser. Google Analytics Opt-out Browser Add-on provides visitors with the ability to prevent their data from being collected and used by Google Analytics.

      For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page:

      Bing Ads Remarketing

      Bing Ads remarketing service is provided by Microsoft Inc.

      You can opt-out of Bing Ads interest-based ads by following their instructions:

      You can learn more about the privacy practices and policies of Microsoft by visiting their Privacy Policy page:


      Facebook remarketing service is provided by Facebook Inc.

      You can learn more about interest-based advertising from Facebook by visiting this page:

      To opt-out from Facebook's interest-based ads, follow these instructions from Facebook:

      Facebook adheres to the Self-Regulatory Principles for Online Behavioural Advertising established by the Digital Advertising Alliance. You can also opt-out from Facebook and other participating companies through the Digital Advertising Alliance in the USA, the Digital Advertising Alliance of Canada in Canada or the European Interactive Digital Advertising Alliance in Europe, or opt-out using your mobile device settings.

      For more information on the privacy practices of Facebook, please visit Facebook's Data Policy:

      Usage, Performance and Miscellaneous

      We may use third-party Service Providers to provide better improvement of our Service.

      Invisible reCAPTCHA

      We use an invisible captcha service named reCAPTCHA. reCAPTCHA is operated by Google.

      The reCAPTCHA service may collect information from You and from Your Device for security purposes.

      The information gathered by reCAPTCHA is held in accordance with the Privacy Policy of Google:

      We may process Personal Data under the following conditions:

      Consent: You have given Your consent for processing Personal Data for one or more specific purposes.
      Performance of a contract: Provision of Personal Data is necessary for the performance of an agreement with You and/or for any pre-contractual obligations thereof.
      Legal obligations: Processing Personal Data is necessary for compliance with a legal obligation to which the Company is subject.
      Vital interests: Processing Personal Data is necessary in order to protect Your vital interests or of another natural person.
      Public interests: Processing Personal Data is related to a task that is carried out in the public interest or in the exercise of official authority vested in the Company.
      Legitimate interests: Processing Personal Data is necessary for the purposes of the legitimate interests pursued by the Company.

      In any case, the Company will gladly help to clarify the specific legal basis that applies to the processing, and in particular whether the provision of Personal Data is a statutory or contractual requirement, or a requirement necessary to enter into a contract.

      Your Rights under the Privacy Act

      The Company undertakes to respect the confidentiality of Your Personal Data and to guarantee You can exercise Your rights.

      You have the right under this Privacy Policy, and by law, to:

      Request access to Your Personal Data. The right to access, update or delete the information We have on You. Whenever made possible, you can access, update or request deletion of Your Personal Data directly within Your account settings section. If you are unable to perform these actions yourself, please contact Us to assist You. This also enables You to receive a copy of the Personal Data We hold about You.
      Request correction of the Personal Data that We hold about You. You have the right to have any incomplete or inaccurate information We hold about You corrected.
      Object to processing of Your Personal Data. This right exists where We are relying on a legitimate interest as the legal basis for Our processing and there is something about Your particular situation, which makes You want to object to our processing of Your Personal Data on this ground. You also have the right to object where We are processing Your Personal Data for direct marketing purposes.
      Request erasure of Your Personal Data. You have the right to ask Us to delete or remove Personal Data when there is no good reason for Us to continue processing it.
      Request the transfer of Your Personal Data. We will provide to You, or to a third-party You have chosen, Your Personal Data in a structured, commonly used, machine-readable format. Please note that this right only applies to automated information which You initially provided consent for Us to use or where We used the information to perform a contract with You.
      Withdraw Your consent. You have the right to withdraw Your consent on using your Personal Data. If You withdraw Your consent, We may not be able to provide You with access to certain specific functionalities of the Service.

      Exercising of Your Privacy Act Rights

      You may exercise Your rights of access, rectification, cancellation and opposition by contacting Us. Please note that we may ask You to verify Your identity before responding to such requests. If You make a request, We will try our best to respond to You as soon as possible.

      You have the right to complain to a Data Protection Authority about Our collection and use of Your Personal Data.

      Facebook Fan Page
      Data Controller for the Facebook Fan Page

      The Company is the Data Controller of Your Personal Data collected while using the Service. As operator of the Facebook Fan Page, the Company and the operator of the social network Facebook are Joint Controllers.

      The Company has entered into agreements with Facebook that define the terms for use of the Facebook Fan Page, among other things. These terms are mostly based on the Facebook Terms of Service:

      Visit the Facebook Privacy Policy for more information about how Facebook manages Personal data or contact Facebook online, or by mail: Facebook, Inc. ATTN, Privacy Operations, 1601 Willow Road, Menlo Park, CA 94025, United States.

      Facebook Insights

      We use the Facebook Insights function in connection with the operation of the Facebook Fan Page and on the basis of the Privacy Act, in order to obtain anonymized statistical data about Our users.

      For this purpose, Facebook places a Cookie on the device of the user visiting Our Facebook Fan Page. Each Cookie contains a unique identifier code and remains active for a period of two years, except when it is deleted before the end of this period.

      Facebook receives, records and processes the information stored in the Cookie, especially when the user visits the Facebook services, services that are provided by other members of the Facebook Fan Page and services by other companies that use Facebook services.

      For more information on the privacy practices of Facebook, please visit Facebook Privacy Policy here:

      Children's Privacy

      Our Service does not address anyone under the age of 13. We do not knowingly collect personally identifiable information from anyone under the age of 13. If You are a parent or guardian and You are aware that Your child has provided Us with Personal Data, please contact Us. If We become aware that We have collected Personal Data from anyone under the age of 13 without verification of parental consent, We take steps to remove that information from Our servers.

      If We need to rely on consent as a legal basis for processing Your information and Your country requires consent from a parent, We may require Your parent's consent before We collect and use that information.

      Links to Other Websites

      Our Service may contain links to other websites that are not operated by Us. If You click on a third party link, You will be directed to that third party's site. We strongly advise You to review the Privacy Policy of every site You visit.

      We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

      Changes to this Privacy Policy

      We may update Our Privacy Policy from time to time. We will notify You of any changes by posting the new Privacy Policy on this page.

      We will let You know via email and/or a prominent notice on Our Service, prior to the change becoming effective and update the "Last updated" date at the top of this Privacy Policy.

      You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

      Contact Us

      If you have any questions about this Privacy Policy, You can contact us:

      By phone number: 0800 Purely (787 359)
      By our contact form:

Returns / Warranty

  • What if I'm not happy with my purchase?

    • All New Zealand orders come with a 14 day questionless right of return. If you receive your order and are not happy for whatever reason simply send it back with the supplied returns form (on the back of the packing slip) and we'll get it sorted ASAP. You can return for a size exchange, store credit or a refund to your credit card/bank account - you have the option to specify on the returns form.

      Please note that return shipping and any subsequent damage will be your responsibility. Item(s) must arrive back to us within 14 days (the date is printed on the returns form) and have a completed & signed returns form.

      Any returned items must be in the original unopened heat sealed bag - so before you break the heat seal please check that the style/size is what you expected. Once the heat seal is broken we can not accept an item back for a return/exchange.

  • You sent me the wrong item, now what?

    • If you find yourself in this situation then we are extremely sorry for the inconvenience. All items are checked but sometimes mistakes do occur.

      Simply email or give us a call and we'll get the correct item sent out straight away. We do ask that you don't break the heat seal as we will need to arrange to have the wrong product sent back to us. Obviously this won't cost you anything extra.
  • Something broke, what do I do?

    • All items carry a 6 month warranty so just drop us an email or give us a call and we'll sort it out ASAP!
      1. Items are covered for manufacturing defects only.

      2. Items are covered expressly for 6 months following purchase.

      3. The warranty only covers items failing under normal use and does not include damage due to negligence, normal wear and tear or actions outside the realm of normal use.

      4. Please contact us if you wish to return an item, as items returned without prior notification will be sent back at your expense.

      5. Purely Piercings will make every effort to repair or replace the item but since stocks are frequently limited, we reserve the right to issue a refund and will not be held liable if the item is no longer stocked by us. Choice of repair, replacement or refund is at the sole discretion of Purely Piercings.